Thursday, October 20, 2011

Did you know about...?

Package labels, nutrition reports. There has to be a better way to make decisions about the foods you eat. Now there is: the NuVal™ Nutritional Scoring System.

The NuVal™ System does the nutritional heavy lifting so you don’t have to. Developed by an independent panel of nutrition and medical experts, the System helps you see – at a glance – the nutritional value of the food you buy.

How? The NuVal™ System scores food on a scale of 1-100. The higher the NuVal™ Score, the better the nutrition. It’s that simple. And it’s coming to every aisle of your favorite grocery stores – right there on the shelf tag. Now you can compare overall nutrition the same way you compare price. You can even compare apples and oranges.

For a brief overview of our system that's ready to print, check out our new brochure. For tips on how to use the NuVal™ System, visit Shop with the NuVal™ System. To find out which stores currently carry NuVal™ Scores, go to Where to Find the NuVal™ System.

How the Scoring Works

NuVal™ Scores summarize comprehensive nutritional information in one simple number between 1 and 100. Each NuVal™ Score takes into account more than just the nutrition fact panel. It considers 30-plus nutrients and nutrition factors – the good (protein, calcium, vitamins) and the not-so-good (sugar, sodium, cholesterol). And then it boils it down into a simple, easy-to-use number; a number you can trust to make better decisions about nutrition in just a few seconds.

There’s a lot more to the science behind the NuVal™ System than what we’ve explained here. To learn more about it – and the independent panel of nutrition and medical experts who developed it – visit The Science Behind The NuVal™ System

NuVal™ Scores are displayed directly on shelf price tags, so you can compare overall nutrition the same way you compare price. Learn more about how to Shop with NuVal™ Scores.

Some of the country’s leading grocery chains feature the NuVal™ System in their stores and more will be launching in the coming year.
*Information abstracted from Nuval website

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